First To Market is a Failing Strategy?

Desde luego no para la web, pero he encontrado este articulo interesante en businesspundit (web que acano de descubrir y que parece interesante). Con la pregunta del titulo nos remite a este paper que recoge de forma desarrollada las siguiente ideas. Salu2

The study doesn't directly correlate to the web world because it looked primarily at consumer goods, but the ideas in it make sense. Some interesting points from the study:

"

• The failure rate of market pioneers is 47%.
• The mean market share of pioneers is 10%
• Market pioneers are current leaders in only 11% of categories.
• The class of firms labeled "early leaders," that enter the market after the pioneers, has a minimal failure rate and an average market share almost three times that of market pioneers.

If first to market doesn't matter, what does? According to the paper, the primary factors are the ability to envision the mass market for the product and managerial and financial persistence. The authors tell a story about Apple as an example of financial persistence. "